Learning design through augmented reality to visualize logos
DOI:
https://doi.org/10.56162/transdigital424Keywords:
augmented reality, interactive learning, connectivism, information visualization, learning motivationAbstract
This article presented the results of a research project whose aim was to design an interactive learning experience using augmented reality (AR) and mobile devices to determine the advantages and disadvantages of incorporating it as a teaching medium in the classroom. The participants were 32 fourth-semester students of the bachelor’s degree in graphic design at the Autonomous University of Baja California, Mexico, Mexicali Campus. The application was created using Halo AR, which allowed users to discover characteristic features of corporate logos not perceived with the naked eye through physical markers. This study was based on connectivism learning theory, which considers that students can take part in a dynamic process through which they become protagonists in the knowledge construction process by connecting information patterns. In this sense, the research used a qualitative method through an exploratory study using experimental tests with two groups of students.
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Copyright (c) 2025 Paloma Rodríguez Valenzuela, Néstor Alonso Díaz Fernández, Jorge Alberto Cid Cruz
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