Cultural consumption of teenagers between 15 and 18 years old in YouTube: the case of Xalapa, Mexico

Abstract

In order to identify tastes and preferences in the cultural consumption of adolescents from Xalapa, Mexico, between 15 and 18 years old on YouTube, it was carried out a research, which included the construction, implementation and obtaining results of a study with a qualitative approach under the analysis technique of content. This analysis was made up of a 12-item codebook applied to 49 videos broadcast by seven content generators for the YouTube repository, better known as youtubers: Luisito Comunica, Yuya, Juanpa Zurita, Miku, DrossRotzank, El Rubius and Luisito Rey. The analysis consisted of watching videos published by each of them, in which various social practices of the “Z” generation were involved, made up of people born between 1994 and 2010. The findings highlight that the “vlog”, “review” and “tutorials” are the most used by the content generators for this repository. As for the themes, the most frequent were those that have to do with "family or private life of the youtuber", "contact with fans" and "terror". The final discussion is focused on the cultural context of the analyzed youtubers, showing in its themes and formats, several elements that contribute to the development of individual and collective identities.